From Imax premieres to early home entertainment debuts or day-and-date release, independents and now studios are rewriting the rules of how they movies to the consumer market, with mixed results. Compelling television programming and an endless selection of online content are making it tougher than ever either to get eyeballs into theaters. Despite the value chain is still strictly connected to the theatrical release, monetizing the other windows and increase the ancillary revenue streams is key. Therefore it’s increasingly imperative to seek the right business model that maximizes the potential of each movie.
The Weinstein Company planning worldwide day-and-date release on Netflix and IMAX theaters of Crouching Tiger, Hidden Dragon sequel is nothing new to the industry practice.
The first noticeable (because of the combination of a high-profile director and the backing of maverick billionaires Todd Wagner and Mark Cuban) example of such strategy was in 2006 when Magnolia Pictures released the Steven Soderbergh’s movie Bubble simultaneously to theaters and cable television channel HDNet Movies, whereas four days after they released the DVD. Continue reading “Day-and-date release, Bubble or Tiger?”