During the annual conference organized by the National Association of Theater Owners (NATO) and held at Caesar’s Palace in Las Vegas, the major Studios have as usual showcased their upcoming slates.
Not so usual however is the caliber and market potential of the movies, from Paramount‘s Summer 2015 star driven releases Mission: Impossible – Rogue Nation and Terminator Genisys presented directly by Arnold and Tom, to Warner Bros‘s big event movies such as Mad Max: Fury Road, San Andreas, Black Mass, Point Break, Entourage, and of course Batman v Superman: Dawn of Justice.
According to the annual Theatrical Market Statistics Report for 2014 by the Motion Picture Association of America, Inc. (MPAA) released yesterday, the global box office increased by 1% to a new record of $36.4 billion. Domestic (U.S./Canada) dropped by 5% at $10.4 billion. The Asia Pacific region was up by 12% overall, whereas China’s total of $4.8 billion (first international market to exceed $4 billion) was up a huge 34%, which alone improved the combined global total. Latin America box office increased 2% (but is up 46% from 2010) to $3 billion, Europe, Middle East & Africa (EMEA) decreased 3% ($10.9 to $10.6 billion) from 2013, due to decreases in larger European markets such as Germany (-7%) and the U.K. (-1%).